From the maker

In 1920, Prohibition shuttered saloons and fine restaurants reliant on liquor profits; bars pivoted to soda fountains and ice-cream parlors, driving a 40–55% surge in ice-cream consumption as families and children filled the seats once occupied by adults. The new American table became mild, sweet, and inclusive—quick dishes engineered for broad palates rather than sharp adult pleasures. Postwar corn subsidies flooded the market with cheap starches and sugars, fueling ultra-processed foods that now supply nearly 60% of calories; marketing chased the reliable tastes of kids and busy households, prioritizing fast, cheap, consistent bites over nuanced depth. What emerged was not conspiracy but quiet compromise: a democratic food culture shaped for the many, solving real pressures of time and abundance while gently sidelining the slower, more mature palate and real food made with skill and patience.

DETAILS:

-88% tencel, 12% spandex

-custom dyed soft, stretchy ribbed tencel fabric

What is tencel?

Tencel is a natural sustainable fabric that comes from Eucalyptus tree pulp. The wood pulp is processed into fiber, then yarn, then fabric. This process “closed loop” and environmentally friendly because it recycles water and reuses the solvent at a recovery rate of over 99%. Our soft, ribbed Tencel fabric is custom made and dyed by us. 88% tencel and 12% spandex. It’s comfy, breathable like cotton or linen, stretchy, and natural.

How to take care of Tencel

Our Tencel garments are lazy-person friendly and do well when machine-washed and dried. But if you want your Tencel pieces looking brand new for years and years, we recommend that you hang dry them to preserve the color and fit.