Is Plukio a marketplace like Etsy?

No. Plukio is a search and discovery service. Etsy is a marketplace you buy on; on Plukio you find an independent shop, then buy on that shop's own website. Plukio never processes your payment and is never a party to the sale.

Do I need a Plukio account to buy something?

No. You can browse and click through to any shop without an account. A free account adds favorites, follows, and messaging with claimed shops. The purchase itself happens on the shop's own site, exactly as if you'd arrived there directly.

How do shops get on Plukio?

We index independent shops from their own public storefronts - shops don't have to list anything or maintain a second catalog. Owners can claim their shop for free to unlock messaging, crawl controls, and analytics, and any shop can opt out at any time.

Does Plukio take a cut of sales?

No. Plukio is free for shoppers and for shop owners - no listing fees, no commissions, no payment processing. When you click through to a shop we record that the click happened, so shops can see the traffic Plukio sends them.

Is Plukio affiliated with Etsy?

No. Etsy is a registered trademark of Etsy, Inc. Plukio is an independent service with no affiliation, sponsorship, or endorsement - this page exists because people searching for an alternative deserve a straight comparison.

Looking for an Etsy alternative?

Plukio is a search engine for independent shops. Find the maker in one search, then buy directly from their own store. No marketplace in the middle, no marketplace fees on either side.

Start browsing Shop owner? Claim your shop

The difference in one table

	Etsy	Plukio
What it is	A marketplace you buy on	A search engine for independent shops
Where you check out	On Etsy	On the shop's own website
Who processes payment	Etsy	The shop; never Plukio
Whose customer you become	Etsy's	The shop's own
What shops pay	Marketplace fees on listings and sales	Nothing - Plukio never touches the sale
Where listings come from	Sellers list and maintain them on Etsy	Indexed from the shop's own public storefront

For shoppers

Search independent shops in one place; by category, price, and availability; instead of tab-hopping between storefronts.
Every purchase goes straight to the maker's own store. Your money and your customer relationship go to them, not to a marketplace.
Save favorites and follow shops with a free account; or browse with no account at all.

For shop owners

Your own store stays the store. Plukio sends shoppers to you; I never sit between you and your customer, and Plukio charges nothing.
Claim your shop for free to unlock messaging, crawl controls, and click analytics.
In or out is always your call - our crawler honors robots.txt, and opt-outs are honored without argument. See how PlukioBot works.

The full story for merchants - including adding a shop we haven't found yet - is at plukio.com/for-shop-owners .

An honest caveat

Etsy is enormous; Plukio is young. We index independent shops that run their own storefronts, and the index grows every day - but if you're after the deepest possible catalog today, we won't pretend otherwise. What we offer instead is a catalog where every result is a real, independent shop you buy from directly.

Frequently asked questions

Is Plukio a marketplace like Etsy?: No. Plukio is a search and discovery service. Etsy is a marketplace you buy on; on Plukio you find an independent shop, then buy on that shop's own website. Plukio never processes your payment and is never a party to the sale.
Do I need a Plukio account to buy something?: No. You can browse and click through to any shop without an account. A free account adds favorites, follows, and messaging with claimed shops. The purchase itself happens on the shop's own site, exactly as if you'd arrived there directly.
How do shops get on Plukio?: We index independent shops from their own public storefronts - shops don't have to list anything or maintain a second catalog. Owners can claim their shop for free to unlock messaging, crawl controls, and analytics, and any shop can opt out at any time.
Does Plukio take a cut of sales?: No. Plukio is free for shoppers and for shop owners - no listing fees, no commissions, no payment processing. When you click through to a shop we record that the click happened, so shops can see the traffic Plukio sends them.
Is Plukio affiliated with Etsy?: No. Etsy is a registered trademark of Etsy, Inc. Plukio is an independent service with no affiliation, sponsorship, or endorsement - this page exists because people searching for an alternative deserve a straight comparison.

See it for yourself

One search across independent shops - every "buy" goes straight to the maker.

Browse independent shops

Etsy is a registered trademark of Etsy, Inc. Plukio is not affiliated with, sponsored by, or endorsed by Etsy, Inc.; the name appears here only to compare the two services.