Fullcount proudly introduces the 010EC, a Wide Straight cut crafted from 100% organic, unbleached cotton denim.At 13oz, this Japanese selvedge fabric preserves subtle fragments of cotton leaves and stems, giving the denim a naturally irregular texture and a rich, organic character.

This natural ecru denim is the result of Fullcount’s dedication to purity and heritage craftsmanship. Woven exclusively at their trusted denim mill, the fabric is produced with meticulous care to eliminate stray indigo yarns that could compromise its clean appearance. Over time, each soak and wash gently releases the last traces of the cotton plant, transforming the jeans into an increasingly bright, pristine shade of white that evolves uniquely with the wearer.

The 010EC Wide Straight fit features a high rise and a full, straight leg that channels a classic vintage aesthetic while offering generous comfort and freedom of movement. Its natural ecru tone makes it a versatile wardrobe piece, equally at home in casual pairings or styled with sharper, more elevated looks.

With Fullcount’s signature finishing details—including custom metal buttons, copper rivets, hidden back pocket rivets, a selvedge coin pocket, raised belt loops, and a paper—the 010EC delivers both authenticity and durability, making it a timeless staple of Japanese denim tradition.

Fit Notes: These jeans follow standard sizing, so we recommend choosing your usual size. As always, we suggest checking the size chart to ensure the best fit. While the denim is unsanforized, it has been one-washed, meaning you won’t experience any further shrinkage.