White Floral.

Silk slip dresses clinging to warm skin. Golden light reflecting off chrome. The faint scent of hair spray and gardenias in a hotel lobby. The '90s were a study in contrasts—minimal yet maximal, clean lines and big dreams, grunge and glamour existing side by side. And at the heart of it all? Scent.

1990 channels the unapologetic elegance of iconic ‘90s fragrances like Elizabeth Taylor’s White Diamonds, but strips away the gendered expectations. This is a white floral for all—a tribute to power, polish, and presence, worn as easily with leather as with pearls.

It opens in a rush of sunlit decadence: coconut, peach, and clementine lend a tropical luster, while blackberry, a modern synthetic innovation, gives a juicy flash of intrigue. Beneath it all, orange blossom absolute and jasmine grandiflorum add a smooth, radiant gleam—like vintage perfume bottles glinting on a mirrored vanity.

The heart blooms in high-definition: gardenia, tuberose, honeysuckle, and narcissus swirl with the richness of Rose de Mai and jasmine sambac. It’s the kind of floral that walks into a room before you do—bold, creamy, and alive with retro allure.

Then the drydown. Bourbon vanilla absolute, Siam benzoin, and a whisper of civet wrap around Texas cedarwood and oakmoss, grounding the fragrance in warmth and skin-like sensuality. It lingers like a memory from a night you can’t quite name—but never forgot.

This isn’t nostalgia. It’s resurrection. 1990 is a modern heir to the glamour of the ‘90s—unisex, radiant, and ready to wear with anything from silk to leather to nothing at all.

Top: Coconut, Peach, Clementine, Blackberry, Orange Blossom Absolute, Jasmine Grandiflorum Absolute

Heart: Gardenia Extract, Tuberose Absolute, Jasmine Sambac Absolute, Honeysuckle Absolute, Narcissus Absolute, Rose de Mai Absolute

Base: Bourbon Vanilla Absolute, Musk, Civet, Texas Cedarwood, SIam Benzoin Resinoid, Oakmoss Absolute